Who Made Market Studios?

If you’re asking “Who made Market Studios?”, you’re essentially asking who created the brand and where it originally came from.

From my experience analyzing streetwear brand histories, this question often appears because people see the name “Market” today and want clarity on its origins. Below is a clear, no-confusion explanation.


Table of Contents


Quick Answer

Market Studios was made by Mike Cherman.

He created the brand originally known as Chinatown Market, which later evolved into Market Studios.


Who Created Market Studios?

This section explains the origin of the brand and its creator.

Founder Overview

Market Studios was created by Mike Cherman, a Los Angeles–based creative and entrepreneur.

Mike Cherman

The brand began as Chinatown Market, a streetwear label built around:

  • graphic-heavy designs
  • playful cultural references
  • accessible streetwear silhouettes

Today, the brand operates under the name Market Studios.

You can see the brand’s current identity on its official website:
Market Studios


The Original Vision Behind the Brand

This section focuses on why the brand was made.

What Mike Cherman Set Out to Build

From my perspective, the original goal behind the brand was not exclusivity or luxury, but approachability and optimism.

The early vision centered on:

  • positivity-driven graphics
  • humor and irony in design
  • streetwear that felt open, not intimidating
  • strong community energy

This vision is still visible in Market Studios today.


How the Brand Evolved Into Market Studios

This section explains the name and structural change.

From Chinatown Market to Market Studios

The brand transitioned from Chinatown Market to Market Studios after facing cultural sensitivity concerns around the original name.

Earlier IdentityCurrent Identity
Chinatown MarketMarket Studios
Cultural referenceNeutral global name
High controversy riskBroader acceptance

Despite the name change, the creator and creative direction remained the same.


Who “Makes” Market Studios Today?

This section clarifies ongoing brand control.

Brand Operations Today

Market Studios is still:

  • privately owned
  • founder-led
  • creatively driven from the U.S.

From my experience, this consistency explains why the brand has retained its tone and identity despite rebranding.


Market Studios Compared to Other Streetwear Brands

This comparison helps put the brand in context.

Brand TypeWho Made ItCreative Direction
Market StudiosFounder-createdPlayful, graphic-led
Corporate streetwearInvestor-builtTrend-driven
Luxury street labelsGroup-backedPolished, controlled
Fast fashionCorporateSpeed-focused

Market Studios clearly fits the founder-created streetwear category.


What This Means for Buyers

Understanding who made Market Studios helps buyers set expectations.

When Market Studios Makes Sense

  • you like graphic-driven streetwear
  • you value brand personality
  • you prefer founder-led labels

Mike Cherman

When It Might Not

  • you want luxury craftsmanship
  • you prefer minimal or logo-free clothing
  • you buy mainly for resale value

From my experience, alignment with the brand’s origin story leads to better satisfaction.


FAQ

Who made Market Studios?
Market Studios was made by Mike Cherman.

Is Market Studios the same as Chinatown Market?
Yes, it is the same brand under a new name.

Is Market Studios independently owned?
Yes, it remains founder-led and privately owned.

Did the brand change direction after rebranding?
The core creative vision stayed the same.


Conclusion

So, who made Market Studios?

Market Studios was created by Mike Cherman as an evolution of his original streetwear brand, Chinatown Market.

From my perspective, the brand’s strength comes from its clear founder vision rather than corporate-driven strategy.


Internal Reference

For insights into how founder-led streetwear brands are developed, produced, and positioned, visit fukiapparel.

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Hi there! My name is Owen, I’m the father and hero of two wonderful children, with over 20 years of experience in apparel, from the factory floor to running my own successful apparel manufacturing business. I’m here to share with you what I’ve learned – let’s grow together!

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