If you were active in streetwear during the late 2000s or early 2010s, The Hundreds was everywhere — graphic tees, Adam Bomb hoodies, blog culture, collabs, streetwear forums, Fairfax Ave culture.
But in recent years, many people started asking:
“What happened to The Hundreds? Did the brand disappear?”
As a streetwear manufacturer at FuKiApparel.com, I work with brands navigating the same challenges The Hundreds faced: fast-changing trends, shifting retail culture, and competition from younger digital-native labels.
This guide breaks down what really happened, where The Hundreds stands today, and what new brands can learn from its journey.
🧭 Table of Contents
- Is The Hundreds Still in Business?
- 1. FuKi Apparel — OEM/ODM Manufacturer for Streetwear Brands
- 2. The Rise of The Hundreds
- 3. What Happened to The Hundreds? (The Real Reasons)
- 4. How The Hundreds Transitioned to a Media-Driven Brand
- 5. Biggest Lessons New Streetwear Brands Can Learn
- Comparison: The Hundreds vs. Modern Streetwear Brands
- FAQ
- Final Thoughts
Is The Hundreds Still in Business?
Yes — The Hundreds is still active, but its presence in the mainstream streetwear spotlight has faded.
Today, it operates more like a community-driven, storytelling-first brand rather than a hype-driven streetwear giant.
Why people think it “disappeared”:
- Fewer retail stores
- Less hype compared to brands like Fear of God, Supreme, Stüssy
- Shift from mass releases to selective drops
- Transition from clothing-first to media, writing, and community
The brand didn’t die — it evolved.
1. FuKi Apparel — OEM/ODM Manufacturer for Streetwear Brands
At FuKiApparel.com, we manufacture for brands that want to build the next generation of streetwear, avoiding the mistakes older brands faced.
What we offer streetwear brands:
- OEM/ODM custom jackets, hoodies, tees, cargos, denim
- Low MOQ (50–100 pcs) ideal for emerging labels
- Graphic printing: puff, screen print, DTG, silicone, embroidery
- Streetwear fits: oversized, boxy, drop-shoulder, techwear
- Custom labeling & premium packaging
- Global delivery
2. The Rise of The Hundreds
Founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar, The Hundreds became one of the founding pillars of early streetwear.
What made them iconic:
- Legendary Adam Bomb mascot
- Fairfax flagship store in LA
- Skate + punk + surf Californian identity
- Influential streetwear blog (rare at that time)
- Limited graphic tees & community-centered drops
- Authentic storytelling instead of hype
- Deep cultural roots (not trend-chasing)
The Hundreds built one of the strongest communities in early streetwear history.
3. What Happened to The Hundreds? (The Real Reasons)
The Hundreds didn’t disappear — the streetwear world changed around them.
Here’s what happened 👇
1. Streetwear Got Oversaturated
Fast-fashion and TikTok-era micro-brands flooded the market.
A heritage brand like The Hundreds couldn’t compete with viral-first styles.
2. Hype Culture Shifted to New Brands
Brands like:
dominated the landscape, capturing younger consumers.
3. Retail Store Closures
Fairfax culture shrank. Many brands closed storefronts due to:
- Rising rents
- Post-pandemic retail decline
- Shift to online-first buying
4. The Brand Shifted Direction
Instead of chasing hype, The Hundreds became:
- Media brand
- Publishing platform
- Cultural commentator
- Community-first label
Bobby Hundreds himself became a writer, speaker, and cultural voice rather than just a fashion designer.
5. They Avoided Selling Out
Unlike other streetwear labels, The Hundreds stayed independent — no corporate buyouts, no mass licensing.
This preserved authenticity but limited explosive growth.
4. How The Hundreds Transitioned to a Media-Driven Brand
The Hundreds focused on content and community, not hype-driven clothing.
What they do now:
- Bobby Hundreds runs a massive blog + podcast
- Publish books (“This Is Not a T-Shirt”)
- Heavy involvement in Web3 & NFT culture
- Collaborations with niche artists & brands
- Selective apparel drops instead of weekly hype releases
They’re still influential — just in a more mature, culture-first way.
5. Biggest Lessons New Streetwear Brands Can Learn
| Lesson | What It Means for New Brands |
|---|---|
| Story > Product | Build identity, don’t just sell clothes |
| Community > Trend | Fans last longer than hype |
| Diversify | Don’t rely only on drops — content matters |
| Stay flexible | Culture changes fast — adapt quickly |
| Partner smart | Strong manufacturing = long-term survival |
If you want long-term success, you must combine brand story + trending fits + reliable production — this is exactly what we help brands achieve at FuKi Apparel.
Comparison: The Hundreds vs. Modern Streetwear Brands
| Brand | What Made Them Big | Why Their Strategy Shifted |
|---|---|---|
| The Hundreds | Community, graphics, blog culture | Transitioned into media + storytelling |
| Stüssy | OG surf/skate culture | Strong comeback via modern collabs |
| Carhartt WIP | Workwear + streetwear utility | Global fashion crossover |
| Fear of God ESSENTIALS | Minimal luxury streetwear | Viral popularity among Gen-Z |
| FuKi Apparel | OEM/ODM manufacturing | Helps brands build modern streetwear lines |
FAQ
Q: Did The Hundreds shut down?
A: No — the brand is still active but has shifted toward media, storytelling, and selective apparel drops.
Q: Why don’t we see The Hundreds as much today?
A: Increased competition, changing trends, fewer retail stores, and a shift away from hype-focused marketing.
Q: Is The Hundreds still relevant?
A: Yes — especially in community-building, culture writing, and collaboration projects.
Q: Can I build a brand inspired by The Hundreds today?
A: Absolutely. FuKiApparel.com provides custom OEM manufacturing for streetwear hoodies, tees, and jackets with low MOQ.
Final Thoughts
The Hundreds didn’t disappear — it evolved.
From one of the hottest streetwear brands of the 2010s to a culture-first media brand, its journey shows how fast the market changes.
If you’re building a modern streetwear brand today, you need:
- A strong brand identity
- Quality manufacturing
- Fresh storytelling
- Strategic releases
And that’s exactly what you can achieve with
→ FuKi Apparel — your OEM/ODM partner for hoodies, T-shirts, jackets, cargos, and full streetwear collections.
